Privacy Policy for Back in Action Chiropractic

Effective Date: 4/10/2025

1. Introduction

Back in Action Chiropractic ("we," "our," or "us") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with New Hampshire's SB 255 privacy law and applicable regulations.​

2. Information We Collect

We may collect the following types of personal information:

  • Personal Identifiers: Name, email address, phone number, mailing address.​
  • Health Information: Details related to your chiropractic care.​
  • Payment Information: Credit card details and billing addresses.​
  • Technical Data: IP address, browser type, and operating system.​

3. How We Collect Information

We collect information through:

  • Direct Interactions: When you fill out forms on our website or in our office.​
  • Automated Technologies: Cookies and similar tracking technologies on our website.​
  • Third Parties: From service providers assisting us with our operations.​

4. Use of Personal Information

Your personal information is used to:​

  • Provide and manage chiropractic services.​
  • Process payments and insurance claims.​
  • Communicate appointment reminders and health-related information.​
  • Improve our services and website functionality.​
  • Comply with legal obligations.​

5. Sharing of Personal Information

We do not sell your personal information. We may share information with:​

  • Service Providers: Third parties who perform services on our behalf, such as payment processors.
  • Legal Obligations: When required by law or to protect our rights.​

6. SMS Communications

With your consent, we may send you SMS messages for appointment reminders and health-related information. Message frequency varies. Standard message and data rates may apply. You can opt-out at any time by replying "STOP" to any message.​

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure.​

8. Your Rights

Under New Hampshire's SB 255, you have the right to:​

  • Access the personal data we hold about you.​
  • Request corrections to inaccurate or incomplete data.​
  • Request deletion of your personal data, subject to certain exceptions.​
  • Opt-out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling.​

9. Exercising Your Rights

To exercise your rights, please contact us

  • Email: drfrank@backinactionchironh.com
  • Phone: (603) 513-2419
  • Mailing Address: 2 Home Avenue, Concord, NH 03301

We will respond to your request within 45 days, with the possibility of a 45-day extension if necessary.​

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any significant changes by posting the new policy on our website with an updated effective date.